May 2, 2024

Amazon Buys MGM

You know you’re getting old when you read that Amazon is buying MGM, and the first two MGM movies that come to mind are 1939’s “Gone With the Wind” and “The Wizard of Oz.”

These two cinema classics are not owned by MGM, but by WarnerMedia, which on May 17 merged with Discovery.

All of this is confusing to an old man like me, who remembers seeing “The Wizard of Oz” in a movie theater in Battle Creek, Michigan, in 1939 when I was seven years old.

And I vividly remember seeing my favorite movie of all time, the stupendous “Singing in the Rain,” at the Golden Nugget theater in Hannover, New Hampshire, in 1951.

When Amazon bought MGM, it didn’t buy the rights to “Gone With the Wind,” “The Wizard of Oz” or “Singing in the Rain,” which is probably why it paid only $8.5 billion.  The value of AT&T’s WarnerMedia merger with Discovery was valued at $43 billion.  Of course.  Discovery got the MGM library, which, according to a May 26, story in IndieWire:

In 1986, Ted Turner made a series of deals that resulted in Turner Broadcasting taking ownership of all prior MGM films.  Not unlike Amazon, he wanted the films for programming his growing cable empire and the library became one of the pillars that built Turner Classic Movies.  Today, WarnerMedia owns both TCM and Turner’s MGM library.  Many titles, including “The Wizard of Oz,” are available to stream on HBO Max.

So why did Amazon buy MGM?  In announcing the deal, according to Media Post on May 27, Jeff Bezos said:

 “The only way to get above-average returns is to take risks, and many won’t pay off,” he said.  “Our whole history as a company is about taking risks, many of which have failed and many of which will fail, but we’ll continue to take big risks.”

Asked about this week’s announcement of its intention to acquire MGM for $8.45 billion, Bezos said: “MGM has a vast, deep catalog of much-beloved intellectual property, and with the talented people at MGM and Amazon studios, we can reimagine and develop that IP [intellectual property] for the 21st century.  It’s going to be a lot of fun and people who love stories are going to be the big beneficiaries.”

Bezos’s key phrase was, “it’s going to be a lot of fun…”  Guess who’s going to have fun?

Author Brad Stone in his book Amazon Unbound: Jeff Bezos and the Invention of a Global Empire, writes:

And off the top of his head, displaying his characteristic ability to shift disciplines multiple times a day, then reduce complex issues down to their most essential essence, he started to reel off the ingredients of epic storytelling:

A heroic protagonist who experiences growth and change

A compelling antagonist

Wish fulfillment (e.g., the protagonist has hidden abilities, such as superpowers or magic)

Moral choices

Diverse worldbuilding (different geographic landscapes)

Urgency to watch next episode (cliffhangers)

Civilizational high stakes (a global threat to humanity like an alien invasion—or a devastating pandemic)

Humor

Betrayal

Positive emotions (love, joy, hope)

Negative emotions (loss, sorrow)

Violence

Like so many rich men have (remember Martin Davis and Paramount), Jeff Bezos wants to make movies.  He’s given a lot of thought to what makes a good movie, so we’ll see if he’s as good at making movies as he has been at making himself and Amazon shareholders rich.

I’m guessing that he’ll succeed at making movies.  Take a close look at his list above on the ingredients of epic storytelling.  Except for the cliffhangers ingredient, doesn’t it seem like he’s describing “The Wizard of Oz?”

Sorry, Amazon

Sorry, Amazon. I was 100% wrong in my last blog about censoring Amy Klobuchar’s book Antitrust.

Today, Sunday, May 16, Antitrust is available on Amazon. I bought it.

My good friend Jesse Kornbluth pointed out my error in screaming “censorship,” and I have to thank him for that because I don’t want to fall into the easy trap of being a conspiracy theorist.

What Jesse explained to me is that it isn’t Amazon that is making editorial decisions and not putting books up for sale, but that it is usually the publishers who delay getting all the proper information to Amazon on a timely basis.

I remember last summer when my textbook, Media Selling, 5th Edition, was published by Wiley Blackwell. I was notified by the publisher that the book was officially published in July. I remember going to Amazon that day to see if it was posted. The notification was that it would be available in September, which when I read it, disappointed me.

I often accuse people of playing the blame game, and now, with chagrin, I find myself playing it — unfairly, of course, as the blame game usually is.

I apologize, Amazon, for accusing you of censorship. I should have realized that all of the decisions about listing hundreds of thousands of books each year is fully automated. Decisions are made by AI, not human editors.

However, AI isn’t any fun. The blame game and crazy conspiracy theories are much more fun, especially when they confirm our biases.

Amazon Censorship

Today, May 15, 2021, I went through my routine of selectively reading the Saturday New York Times. As I usually do, I looked at the Best Sellers list in the Book Review section, and I was pleased to see that one of my favorite books I have read in the last year, Malcolm Gladwell’s The Bomber Mafia, was #2 on the non-fiction list.

I also checked out the Editor’s Choices, as I usually do, and noticed that Amy Klobuchar’s ANTITRUST: Taking on Monopoly Power From the Gilded Age to the Digital Age was one of the nine book listed. I had meant to buy the book when it was published in late April, so I opened my Amazon account, clicked on books in the drop-down menu and typed in “antitrust amy klobuchar.”

The results: five summaries and reviews of Antitrust, but no original book. One result was titled A Fascinating Review of Antitrust By Amy Klobuchar: A Staggeringly Detailed History of Current Fights Against Monopolies in America. Kindle price: $4. You can guess from the title and the price that this was probably not a rigourous support of the book.

Why would Amazon not sell the original book? There can only be one answer: censorship. Amazon obviously didn’t like a well-researched book about antitrust (the New York Times review of Antitrust noted that there were 200 pages of footnotes).

Not only does not selling Antitrust reek of censorship, being unethical and stifling freedom of expression but it also seems just petty. Amazon should be better than that.

One of Amazon’s 14 core operating principles is “customer obsession,” and is probably the principle most people are familiar with. What message is Amazon sending to its customers by not selling a book by a respected United States Senator? Does Amazon think its book customers are not smart enough to realize Antitrust is being censored, ignored?

In Brad Stone’s new book about Jeff Bezos and Amazon, Amazon Unbound, Stone quotes Bezos as saying that it has been mistakes that have, to a large part, driven Amazon’s success. Even though this idea smells a lot like false humility, not selling Klobuchar’s Antitrust is one mistake that is not going to lead to success among Amazon’s discerning book buyers.