May 3, 2024

What Is the Future of the Republican Party?

By the middle of July, most reliable polls and the betting markets are predicting the defeat of Donald Trump in the upcoming election, and some pundits are speculating what effect a Trump defeat would have on the Republican party. 

Frank Bruni in The New York Times in his Sunday, July 12, column interviewed George Conway, a Never Trumper and one of the founders of the Lincoln Project, an organization that has created some “minute-long masterpieces of derision” anti-Trump commercials, such as “Mourning in America.”

Bruni wrote that Conway told him that, “I personally think that the Republican brand is probably destroyed.  It’s destroyed by it having become essentially a personality cult.” This comment reminded me of an article in the July/August edition of The Atlantic by Anne Applebaum titled “History Will Judge the Complicit.”

Applebaum writes that history will judge those who collaborated with Trump the same way it judged those who collaborated with Hitler in Word War II.  In the article the author writes:

It takes time to persuade people to abandon their existing value systems.  The process usually begins slowly, with small changes.  Social scientists who have studied the erosion of values and the growth of corruption inside companies have found, for example, that “people are more likely to accept the unethical behavior of others if the behavior develops gradually (along a slippery slope) rather than occurring abruptly,” according to a 2009 article in the Journal of Experimental Social Psychology. This happens, in part, because most people have a built-in vision of themselves as moral and honest, and that self-image is resistant to change.  Once certain behaviors become “normal,” then people stop seeing them as wrong.

In reading the above, think of Facebook. Now, think of Republicans in the House and Senate and how they viewed themselves  beginning in January, 2017. Applebaum writes:

The built-in vision of themselves as American patriots, or as competent administrators, or as loyal party members, also created a cognitive distortion that blinded many Republicans and Trump-administration officials to the precise nature of the president’s alternative value system.  After all, the early incidents were so trivial.  They overlooked the lie about the inauguration [crowds]because it was silly.  They ignored Trump’s appointment of the wealthiest Cabinet in history, and his decision to stuff his administration with former lobbyists, because that’s business as usual.  They made excuses for Ivanka Trump’s use of a private email account, and for Jared Kushner’s conflicts of interest, because that’s just family stuff.

Applebaum goes on to write that:

Nevertheless, 20 months into the Trump administration, senators and other serious-minded Republicans in public life who should have known better began to tell themselves stories that sound very much like those in Miłosz’s The Captive Mind.  Some of these stories overlap with one another; some of them are just thin cloaks to cover self-interest.  But all of them are familiar justifications of collaboration, recognizable from the past.  Here are the most popular.

  • We can use this moment to achieve great things.
  • We can protect the country from the president.
  • I, personally, will benefit.
  • I must remain close to power.
  • LOL nothing matters.  Cynicism, nihilism, relativism, amorality, irony, sarcasm, boredom, amusement—these are all reasons to collaborate,
  • My side might be flawed, but the political opposition is much worse.
  • I am afraid to speak out.

When you read the above reasons for collaboration, think of Lindsay Graham and Mitt Romney.  Both entered the Senate with records of being decent men.  Graham had been a close friend and ally of John McCain, and Romney had been a good governor of Massachusetts who introduced probably the best state health care system.  What of the above reasons caused Graham to collaborate, and why did Romney not collaborate?  What will history say about these two senators?  Will those who inherit the leadership of the Republican party be those who collaborated and enabled Trump like Graham, Tucker Carlson or Senator Tom Cotton or those who were Never Trumpers like Mitt Romney?

Applebaum ends her Atlantic article with this paragraph:

I leave anyone who has the bad luck to be in public life at this moment with a final thought from Władysław Bartoszewski, who was a member of the wartime Polish underground, a prisoner of both the Nazis and the Stalinists, and then, finally, the foreign minister in two Polish democratic governments.  Late in his life—he lived to be 93—he summed up the philosophy that had guided him through all of these tumultuous political changes.  It was not idealism that drove him, or big ideas, he said.  It was this: Warto być przyzwoitym—“Just try to be decent.”  Whether you were decent—that’s what will be remembered.

In my last blog about the controversies and ad boycott surrounding Facebook’s hands-off policies concerning hate-speech and promotion of violence by Trump, I wrote that the biggest loser in Facebook’s policies was decency.  I ended the blog post with, “Hello hate speech.  Goodbye decency.”

Will the future of the Republican party be driven by hate speech or decency?

The Sound and Fury Surrounding Facebook

A week ago last Friday, I began writing a blog post about the pressure on Facebook from politicians, employees, advertisers and some users to change their algorithms to do a better job of limiting hate speech, racist language and violence-inducing posts.  I stopped writing because I said to myself, “Self, you’d better wait and see how the story develops and if more advertisers join the boycott and if the boycott forces Mark Zuckerberg to change his hands-off policy of not factchecking Trump or other politicians or censoring hate speech, racist language or violence-inducing posts.”

The New York Times, in both news and opinion, the Washington Post, and publications and online newsletters such as Media Post, Digital News, The Information, Stratechery and POLITICO among many others have reported on the Facebook censorship and boycott issues.  I have followed the controversy and tried to keep up in order to make sense of it.  And over the 4th of July weekend, I finally realized, to quote Macbeth, “It is a tale told by an idiot, full of sound and fury, signifying nothing.”

So, who’s the idiot?

Not Mark Zuckerberg, whose stock in Facebook on Tuesday, July 7, made him worth $85.4 billion, which put him #3 on the list of wealthiest Americans, behind Jeff Bezos and Bill Gates, just ahead of Warren Buffet.

Zuckerberg has resisted changing Facebook’s no-censorship policy using a freedom-of-speech argument, and has said that Facebook does not want to be arbiters of the truth.  He has made some cosmetic changes after being pressured by #StopHateforProfit, a group formed by the Anti-Defamation League, the NAACP, Sleeping Giants, Color of Change, Free Press and Common Sense.  The #StopHatyeForProfit group asked corporations to suspend their advertising on Facebook (and its Instagram subsidiary) for the month of July, and about 500 large national advertisers have announced they have pulled their advertising for July.

Zuckerberg’s response has been, “they’ll be back,” which is probably correct, although it was announced on Tuesday, June 7, that Zuckerberg and Facebook COO, Sheryl Sandberg, would hold a virtual meeting with major advertisers to hear their concerns.

What is all this sound and fury about?

For the last half of this past spring semester, I taught my two graduate courses on Zoom.  All of my 38 students were isolated at home in America or India or Brazil or Russia.  In order to keep my students occupied and engaged in learning, when The New School semester ended, I offered a free, no-credit, six-week course, not associated with The New School, to my current and several former students. 

I had 21 students sign up for the course titled Competitive Strategies and Game Theory.  The required text was Brandenburger and Nalebuff’s classic book, Co-opetition.  Chapter 7: Tactics discusses the use of tactics in competitive strategy.  The authors write that the goal of tactics in the game of business is to change perceptions – perceptions of competitors, customers, suppliers and complementors.  The idea is that you don’t have to change your business model, change your overall business strategy or change your pricing, you just have to change perceptions.

In the Facebook boycott controversy, the #StopHateForProfit pressure group is trying to change the public’s perception of Facebook.  National advertisers such as Unilever, Coca-Cola, Verizon and Starbucks are pulling their adverting for July, and are trying to make themselves look good by making statements, according to The New York Times, such as, “Facebook has not done enough to address” hate speech and disinformation (Denny’s).  Or “Facebook’s failure to stop the spread of misinformation and hate speech on its platform” and saying that “this inaction fuels racism and violence and also has the potential to threaten our democracy and the integrity of our elections.” (Levi Strauss & Company).  Or “At Pfizer, our Equity Value is core to who we are as a company, and all forms of hate speech go against that value.” 

Zuckerberg’s reaction?

BBC News reported that Zuckerberg’s response to the boycott was, “My guess is that all these advertisers will be back on the platform soon enough.”  He added, “We’re not going to change our policies or approach on anything because of a threat to a small percent of our revenue.”  The comments were made to Facebook staff at a private meeting.  Zuckerberg’s tactic was to create the perception among employees and investors that Facebook is just fine, and not affected by the boycott, which is undoubtedly the case.

Investors must agree with Zuckerberg, because since he made that statement on July 1, Facebook’s stock has risen from $237.55 to $240.86 on July 7.

So, does the sound and fury of all of these dueling perception-fixing tactics really signify nothing?  And if so, who is the idiot?  It’s not Zuckerberg or Facebook.  The situation is a win-win for Facebook, #StopHateForProfit, large national advertisers and investors.  Facebook looks good to free-speech advocates and doesn’t take down hate speech or violence inducing posts.  #StopHateForProfit looks good because they can claim they led an advertising boycott movement.  Large national advertisers get to sound oh, so self-righteous and goodie two shoes in addition to saving money. Investors make money as the stock go up.  None of them are idiots; they are all winners.

So, who is the idiot?  I think it is the news media that dutifully report on all of the perception-distorting tactics without context and as though the sound and fury signified reality.  The news media rarely covers the biggest loser in these perception wars.

The biggest loser is decency.  Facebook users will continue to be engaged by dopamine-producing posts that contain lies, hate speech, racist slurs and that encourage violence, and national advertisers’ ads will appear next to this trash.  The advertisers can shout their highfaluting values, but they want to sell toilet paper and cell phone data plans to everyone, no matter their political leanings, so they will be back.

Hello hate speech.  Goodbye decency.