May 2, 2024

Ganging Up On Facebook

The news media are ganging up on Facebook. Why?

There are two underlying reasons: (1) Because they now can, based on AI and database management software and cooperative news consortiums that can take advantage of this software to analyze millions of emails and documents. (2) Because Zuckerberg is on the autism spectrum and has no concept of empathy.

Several years ago news organizations around the world created the International Consortium of Investigative Journalists (ICIJ) to investigate a global tax avoidance scheme based on 11.5 million leaked documents (2.6 terabytes of data). A single news organization such as The New York Times or the Wall Street Journal would probably take at least a year to analyze this much data, even with sophisticated software. However, a global network of 280 journalists in over 100 media organizations spanning more than 100 countries, including the United States, Australia, France, Spain, Hungary, Serbia, Belgium, and Ireland was able to scope out the leaked data and publish investigative articles that were labeled the Panama Papers.

The Panama Papers, when they were published in 2016 by such newspapers in the U.S. as the Washington Post, not only created a sensation but also resulted in the prosecution of Jan Marsalek, who is still a person of interest to a number of European governments due to his revealed links with Russian intelligence and international financial fraudsters David and Josh Baazov. Also, Iceland’s Prime Minister resigned as a result of revelations about offshore accounts detailed in The Panama Papers.

This October the ICIJ struck again with the Pandora Papers. A leak of 11.9 million documents to the ICIJ exposed the secret offshore accounts of 35 world leaders, including current and former presidents, prime ministers, and heads of state as well as more than 100 billionaires, celebrities, and business leaders.

Also, this October, Frances Haugen, a former Facebook product manager who shared company documents, led a meticulous media rollout of Facebook internal emails that demonstrated that Facebook executives and, of course, Mark Zuckerberg, knew that their products (Facebook and Instagram) were toxic and harming people worldwide. Led by the Wall Street Journal in a series of articles titled The Facebook Files, Haugen’s whistleblowing certified what we knew all along — that Facebook is dishonest, hypocritical, dangerous, and, most of all, greedy.

Why, many people might ask, does Mark Zuckerberg, who is worth $116.2 billion dollars, put revenue growth above the well-being of Facebook’s over 3 billion users? Isn’t he rich enough?

He doesn’t seem to think so. He’s on the autism spectrum (what until the DSM Fifth Edition was published in 2013 was known as Asperger’s syndrome) and has no sense of empathy. He can’t read emotions in others or empathize with them.

One of the symptoms of those on the high-functioning autism spectrum is that they often have impaired social skills. They are sometimes unable to form friendships, especially with their peers, and may find it difficult to act in a socially appropriate manner. Many instead befriend animals, and they find it especially challenging to have conversations with people they don’t know (i.e. U.S. Senators).

In a recent Sway podcast titled “Is Mark Zuckerberg a Man Without Principles?”, host Kara Swisher interviewed her long-time mentor, Walt Mossberg, the former technology columnist for the Wall Street Journal. In the podcast Swisher asked Mossberg about Zuckerberg and Facebook:

“I think the company is fundamentally unethical.” And, drawing on his experience covering controversial leaders, including Steve Jobs and Bill Gates (as he calls them, “the old guard”), Mossberg says the Facebook C.E.O. is still an aberration: “In my encounters with Mark Zuckerberg, I’ve never been able to discover any principles.”

Mossberg talks about several interesting encounters with both Steve Jobs and Bill Gates. He indicates that even though he had disagreements with both entrepreneurs as they tried to get favorable coverage in his influential column on technology and that even though they were highly competitive, they both had a conscience, both had principles — a red line that they wouldn’t cross.

Mossberg says that he thinks of the Big Five tech companies( Apple, Microsoft, Google, Amazon, and Facebook), that Facebook is the most poorly managed. He tells a story about when Zuckerberg visited him in his Washington, DC office. Walt says he talked to Zuckerberg about privacy, but that it was like “ships passing in the night.” Mossberg kept talking about privacy and Zuckerberg had no idea what he was talking about.

Zuckerberg, as Facebook’s CEO and majority shareholder of FB’s voting stock, has complete control of the company, its policies, and its practices. Therefore, if he doesn’t want to change, if he wants the company to continue to be unprincipled and greedy, nothing can stop him short of massive government regulation, which is probably coming in some form or another.

However, what can be done until the government acts? Public opinion. Public opinion and approbation can damage the company’s reputation enough to, perhaps, get Zuckerberg’s attention, especially if FB’s stock continues its decline.

So, yes, the news media is ganging up on Facebook, and good for them. Keep it up.

How To Solve the Facebook Problem

There seem to be more solutions to the Facebook Problem than Facebook has problems. I posted a simplistic solution last week, which was for everyone over 40 to cancel their Facebook and Instagram accounts. Silly and impractical.

Many columnists, such as media critic Margaret Sullivan of the Washington Post, want the government to take action. Sullivan, in an October 6, column titled “Facebook is harming our society. Here’s how to reign it in,” writes:

A problem that threatens the underpinnings of our civil society calls for a radical solution: A new federal agency focused on the digital economy.

The idea comes from none other than a former Federal Communications Commission chairman, Tom Wheeler, who maintains that neither his agency nor the Federal Trade Commission are nimble or tech-savvy enough to protect consumers in this volatile and evolving industry.

“You need an agency that doesn’t say ‘here are the rigid rules,’ when the rules become obsolete almost immediately,” Wheeler, who headed the FCC from 2013 to 2017, told me Monday.

Too much of the digital world operates according to Mark Zuckerberg’s famous motto: “Move fast and break things.” That’s a perfect expression of what Wheeler called “consequence-free behavior.”

I am uncomfortable with a government solution because, even though I am generally in favor of government regulation to reign in greedy business behavior, regulating Facebook means, essentially, defining free speech, which I worry about the government doing.

Kara Swisher of the NY Times in her October 5, column titled “Brazen Is the Order of the Day at Facebook” interviewed Alex Stamos, the director of the Stanford Internet Observatory and a former head of security at Facebook. Stamos had the following solution:

I think Zuckerberg is going to need to step down as C.E.O. if these problems are going to be solved. Having a company led by the founder has a lot of benefits, but one of the big problems is that it makes it close to impossible to significantly change the corporate culture. It’s not just Zuckerberg; the top ranks of Facebook are full of people who have been there for a dozen years. They were part of making key decisions and supporting key cultural touchstones that might have been appropriate when Facebook was a scrappy upstart but that must be abandoned as a global juggernaut. It is really hard for individuals to recognize when it is time to change their minds, and I think it would be better if the people setting the goals for the company were changed for this new era of the company, starting with Zuckerberg.

I like this solution. Facebook’s Board of Directors could fire Zuckerberg and Sandberg. There are nine members of the board:

  1. Zuckerberg
  2. Sandberg
  3. Peggy Alford – Formerly Pay Pal
  4. Marc Andreesen – Co-founder Netscape, investor
  5. Andrew Houston – CEO Dropbox
  6. Nany Killefer – Formerly McKinsey
  7. Robert Kimmitt – Lawyer
  8. Peter Theil – Formerly Pay Pal, FB investor
  9. Tracey Travis – Formerly CFO Estee Lauder

I don’t know the Facebook bylaws, but if a majority of the board can fire the CEO and COO, they should do so.

By the Board of Directors taking action to solve the problem, it would be a situation of a business policing itself and, thus, avoiding government regulation.

I’m also in favor of peaceful protests. I’d love to see a protest crowd appear outside Facebook’s headquarters with signs saying FIRE ZUCKERBERG AND SANDBERG. Such a protest might not have an immediate effect, but it might get the board thinking in the right direction.